Archive for the ‘Web Design Tips’ Category

The Web Design Process in a Nutshell

Tuesday, July 1st, 2008

Just a brief overview of what has been an effective strategy for developing and delivering a business-oriented web design: Step 1 - Establish Goals and a Big Picture In order to know what pages and other content needs to be here, we need to establish a purpose.  For most business IT websites, ...

Web Design for Small Businesses

Wednesday, June 18th, 2008

I can't write enough on this topic. The most important thing to consider for a small business owner or employee soliciting a bid to get a web presence up and running is communication: Does the vendor demonstrate interest in the purpose of the website? Over subsequent conversations do they demonstrate some commitment ...

Logo Design the Right Way

Sunday, June 15th, 2008

I've written about logo design before, and didn't have good things to say about the process as part of business front end development. It's too easy for a start-up or small business owner or owners to get caught up obsessing over minutia like the logo, which has very little ...

A Blog Makes a Great Business Website

Saturday, May 31st, 2008

The word "blogging" may conjure up images of academics with too much time on their hands filling the internet with opinions.  That doesn't matter really; what matters actually is that the tools created in response to the blogging trends are GREAT tools for publishing web content. Every advanced content management system ...

Logo Design Can Jeopardize Design Investments

Monday, April 28th, 2008

Because of the front-and-center accessibility and intimacy of the logo as a concept, logo design is an area where people with no practical design experience feel particularly comfortable weighing in with heavy-handed and micromanaging feedback. "Let's see what happens when you make this a dotted line." "Try using ...

Web Design & First Impressions

Thursday, April 10th, 2008

A lot of great businesses have completely mediocre websites.  It's easy for a brick-and-mortar establishment with no history of web leads and sales to overlook this point of contact for their business front end. Some such businesses take the step to create a website, but only perfunctory in nature with little ...

Web Design ROI: High-Level Management Gets Best Results

Monday, March 31st, 2008

For small to medium-sized businesses and small businesses in particular, web design is a scary investment due to the lack of ROI metrics on many design projects (most SMBs don't have the budget for such metrics even.)  A small business owner may feel obligated or otherwise entitled to manage such ...